Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve an acceptable legal outcome while simultaneously promoting the company and its brands, thus minimizing the risk of public relations blowback. In this “Creative Trademark Enforcement” series of blog posts, I’ll be exploring some of the more interesting takes on this approach,… More
Tag Archives: Enforcement
Creative Trademark Enforcement Part I: Velcro Companies Aim To Sing You Into Submission
Readers of this blog are likely aware that trademark owners are required to actively monitor, police, and enforce their trademarks against infringement and misuse. Failure to do so can result in limitation of and, in the most extreme cases, a complete loss of trademark rights. It is thus understandable that trademark owners and their lawyers tend to handle such matters via decidedly humorless cease-and-desist letters,… More