Tag Archives: startup

Copyright Strategies for Start-Up Companies

GyroAs a leader of a start-up company, you are probably aware of the importance of protecting your company’s innovative products, services and technologies through patent filings.  If you are savvy, you are also aware of the importance of having a trademark and branding strategy as well (see our guide entitled “Trademark Strategies for Start-Up Companies”).  Most start-up companies overlook copyright issues, however, and this can create problems down the road. … More

Trademark Strategies for Start-Up Companies

GyroMost innovative start-up companies appreciate that a sound patent strategy is critical to success in the marketplace, and in making the company attractive to investors and future acquirers. But they overlook the importance of having a trademark strategy right out of the gate. Trademarks are an essential part of any successful company’s branding strategy. In addition, there are a number of reasons why an early investment in trademark strategy can have big payoffs —… More