Webinar: Trademark Transactions for the Generalist In-House Counsel

Your company has invested in developing its goodwill and protecting its brands, and now seeks to bring in partners. Or perhaps your company seeks to grow by on-boarding third-party brands. Trademarks form a key asset in many business transactions, but overlooking important details and traps for the unwary can lead to unintended consequences. In this one-hour webinar, we cover the fundamentals of protecting trademark rights in the context of an array of transactions, including:

  • Assignments
  • Licenses
  • Due diligence for mergers and acquisitions
  • Co-branding agreements
  • Bankruptcy

Learn the essentials for successful brand protection in the context of business deals.


  • Josh Jarvis, Partner, Deputy Chair, Intellectual Property Department, Foley Hoag LLP
  • Jenevieve Maerker, Counsel, Co-Chair, Trademark, Copyright & Unfair Competition Practice, LLP
  • Nicole Kinsley, Counsel, Foley Hoag LLP


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