Product configuration and packaging play an integral part in consumer choice and can often set a particular product apart from its competition on the store shelf. Because companies heavily invest in creating unique product designs and packaging that encourage brand association, business owners should also consider protecting those investments as intellectual property.
This webinar offers guidance for in-house counsel regarding the different types of intellectual property that may protect product configurations and packaging in the United States, and the interplay among these different forms of IP, their applicability, and their limitations.
- How to effectively use trademarks, trade dress, patents, and copyrights to protect product configurations and packaging designs
- The interplay among the different forms of IP protection and their limitations
- When to file for protection and other filing strategies
- Pitfalls to avoid when seeking IP protection for product configurations and in marketing your products
- Working with creative and marketing departments to employ design and marketing techniques that support IP protection
- Strategies for enforcing IP rights in product configurations and packaging designs
- Jenevieve Maerker, Counsel, Co-Chair, Trademark, Copyright & Unfair Competition Practice, Foley Hoag LLP
- Natasha Reed, Partner, Co-Chair, Trademark, Copyright & Unfair Competition Practice, Foley Hoag LLP
- Peter Sullivan, Partner, Foley Hoag LLP