Here’s some advice for online marketplaces giving sellers a platform to hawk their wares:
- Do not name any of your sales divisions “Replica Products” or “Replica Retention.”
- Do not let your employees tell sellers that marketing counterfeit luxury goods will not be a problem. (It will be.)
- Do not let your employees tout replica sales as “one of the businesses that we rely on to get us a whole lot of revenue.”
- Do not enlist your employees to develop keywords to drive potential buyers to sellers of counterfeit products.…