Tag Archives: Counterfeiting

Naming Your Sales Division “Replica Products” Is Never A Good Idea or How Not To Facilitate Counterfeiters


Here’s some advice for online marketplaces giving sellers a platform to hawk their wares:

  • Do not name any of your sales divisions “Replica Products” or “Replica Retention.”
  • Do not let your employees tell sellers that marketing counterfeit luxury goods will not be a problem.  (It will be.)
  • Do not let your employees tout replica sales as “one of the businesses that we rely on to get us a whole lot of revenue.”
  • Do not enlist your employees to develop keywords to drive potential buyers to sellers of counterfeit products.…
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