Tag Archives: Political ads; political speech; likelihood of confusion

Political Ad’s Use of Trademark until Election Day Not Infringement

CaptureOn October 28, 2014, Judge Paul Grewal of the Northern District of California ruled that a political advocacy website’s confusing use of the mark CHOOSE ENERGY could stay up . . . but perhaps only until election day.

The plaintiff, Choose Energy, Inc., operates an online energy marketplace at chooseenergy.com, through which individuals and businesses in several states can shop for an energy supplier.… More