Most of our readers are now familiar with ICANN’s new generic top-level domain (gTLD) program, which saw over 1,900 applications from various entities seeking to operate new top-level domain name registries. Most of these applications were for true gTLDs such as .web, .law, .book, and .family. But about a third of the applications, referred to as “.Brand TLDs,” consisted of trademarks (many famous and well-known marks),… More