Tag Archives: trademark audit

Five Trademark Questions to Ask in the New Year

As we ring in 2024, sip some champagne and make a resolution to check in on your trademark portfolio more often.  It misses you!

Here are a few productive questions to ask:

  1. Do your registrations cover your reality?  You may have launched new brands or drastically redesigned your logo since you last interacted with the USPTO.  Or perhaps your business has expanded or evolved,…
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Top 5 Reasons to Audit Your Trademark Portfolio in 2013

The start of a new year is a great time to take stock of where your company’s business has been and where it is headed.  If you have not done a trademark audit within the last few years, here are five good reasons why you should make it a priority in 2013.

1.  You may identify gaps in your registration coverage.  

Often, taking a fresh look at a company’s trademark portfolio reveals significant gaps that should be filled. … More