Tag Archives: trademark audit

Top 5 Reasons to Audit Your Trademark Portfolio in 2013

The start of a new year is a great time to take stock of where your company’s business has been and where it is headed.  If you have not done a trademark audit within the last few years, here are five good reasons why you should make it a priority in 2013.

1.  You may identify gaps in your registration coverage.  

Often, taking a fresh look at a company’s trademark portfolio reveals significant gaps that should be filled. … More