Tag Archives: trademark enforcement

Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve an acceptable legal outcome while simultaneously promoting the company and its brands, thus minimizing the risk of public relations blowback. In this “Creative Trademark Enforcement” series of blog posts, I’m continuing to explore some of the more interesting takes on this approach,… More

Readers of this blog are likely aware that trademark owners are required to actively monitor, police, and enforce their trademarks against infringement and misuse.  Failure to do so can result in limitation of and, in the most extreme cases, a complete loss of trademark rights.  It is thus understandable that trademark owners and their lawyers tend to handle such matters via decidedly humorless cease-and-desist letters,… More

On July 26, Julia Huston, Josh Jarvis and Nicole Kinsley presented a webinar covering the essentials of what every generalist in‑house legal practitioner should know about trademarks.

Trademarks, the core legal protection for the names of companies and their products and services, are powerful and potentially timeless intellectual property rights, but are also frequently misunderstood by attorneys and laypersons alike. In-house attorneys in particular are likely to encounter trademark issues on a day-to-day basis,… More