Tag Archives: ZIka

Opportunism Knocks: The (Likely) Futility Of “ZIKA” Trademark Applications

zikaAs an intellectual property attorney, I find the phenomenon of trademark opportunism to be a curious, and sometimes amusing, thing. (I don’t get out much.)  As soon as a distinct word, phrase, sound bite, or concept emerges in popular culture, some folks run straight to their computers and file a trademark application, presumably hoping to capitalize by owning some exclusive right in connection with a hot topic.… More